ONLINE SONY LIVE TV FREE WATCH STREAMING
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Type Public
company
Traded
as TYO: 6758
NYSE:
SNE
Industry Conglomerate
Founded 7
May 1946
Founder(s) Masaru
Ibuka
Akio
Morita
Headquarters Minato,
Tokyo , Japan
Area
served Worldwide
Key
people Sir Howard Stringer
Sony Corporation (TYO: 6758,
NYSE: SNE), commonly referred to as Sony, is a Japanese multinational
conglomerate corporation headquartered in Kōnan, Minato, Tokyo, Japan.It ranked
73 on the 2011 list of Fortune Global 500 Sony is one of the leading
manufacturers of electronics products for the consumer and professional
markets.
History
In late 1945, after the end of
World War II, Masaru Ibuka started a radio repair shop in a bomb-damaged
department store Shirokiya building in Nihonbashi of Tokyo. The next year, he
was joined by his colleague, Akio Morita, and they founded a company called
Tokyo Tsushin Kogyo The company built Japan 's
first tape recorder, called the Type-G. In the early 1950s, Ibuka traveled in
the United
States and heard
about Bell Labs' invention of the transistor. He convinced Bell to license the
transistor technology to his Japanese company. While most American companies
were researching the transistor for its military applications, Ibuka and Morita
looked to apply it to communications
Formats and technologies
Sony has historically been
notable for creating its own in-house standards for new recording and storage
technologies, instead of adopting those of other manufacturers and standards
bodies. The most infamous of these was videotape format war of the early 1980s,
when marketed the Betamax system for video cassette recorders against the VHS
format developed by JVC. In the end, VHS gained critical mass in the marketbase
and became the worldwide standard for consumer VCRs and Sony adopted the
format. While Betamax is for all practical purposes an obsolete format, a
professional-oriented component video format called Betacam that was derived
from Betamax is still used today, especially in the television industry,
although far less so in recent years with the introduction of digital and high
definition.
Sony Pictures Entertainment
In July 2000, a marketing
executive working for Sony Corporation created a fictitious film critic, David
Manning, who gave consistently good reviews for releases from Sony subsidiary
Columbia Pictures that generally received poor reviews amongst real critics.When
the scandal was revealed, Sony apologised to Ridgefield Press, the newspaper
Manning was claimed to be from. Sony claimed it was unaware of the marketing
ploy, and pulled the ads and suspended Manning's creator and his supervisor. In
2003, Sony paid the state Connecticut
$325,000 in fines following the Connecticut Attorney General's investigation
into Sony's alleged fraudulent marketing practices.In August 2005, Sony
finalized a settlement to pay $1.5m to fans who saw the reviewed films in the US .
Criticism and controversy
In 2000, Sony was ridiculed for
a document entitled NGO Strategy that was leaked to the press. The document
involved the company's surveillance of environmental activists in an attempt to
plan how to counter their movements. It specifically mentioned environmental
groups that were trying to pass laws that held electronics-producing companies
responsible for the clean up of the toxic chemicals contained in their merchandise.
In early July 2007, Sony ranked 14th on the Greenpeace chart Guide to Greener
Electronics. This chart graded major electronics companies on their
environmental work.
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